VDAP promotes your phone line and website using AI-powered ad optimization. The system continuously adjusts targeting parameters at the macro level to maximize cost efficiency across platforms. At the same time, agencies like THM have the flexibility to make micro-adjustments—such as increasing or decreasing lead flow by 5%—to adapt to daily staffing and workflow needs. Because of this dynamic and responsive approach, there is no fixed cost per lead. However, most agencies experience an overall advertising cost between 3%–8% of their total premium, with the average around 5%.

• For every $100,000 in premium sold, the estimated advertising cost is approximately $5,000 (around 5%).
• With a $100 free advertising trial credit, you can expect to generate roughly $2,000 in premium.

The world is entering a new era where AI is transforming how we do business. But for AI to truly serve, it must first learn — and learning begins with real-world data. That’s why VDAP offers this trial, with two primary goals:

1. To build lasting relationships: The trial gives your agency a risk-free way to experience the full value of VDAP’s services — phone, texting, CRM, and advertising — all working in harmony.
2. To train our AI models: By collecting anonymized, real-world market data during your trial, VDAP enhances its AI algorithms to better serve your agency — and others in your region — with more accurate targeting and lead generation.

To truly succeed and embrace the rising tide of AI technology, close collaboration between your agency and VDAP is essential. While the trial gives you a starting point, it’s not just the tool—it’s how you use it that makes the difference.

That’s why VDAP hosts a bi-weekly Zoom session—to help agency owners like you learn how to operate effectively in today’s technology-driven landscape.

With over four years of experience serving insurance agencies, VDAP supports top-performing clients like THM Insurance, who have used our full service suite since day one. THM is currently the #1 new business producer in California, and they generously share their success story and real-time demonstrations during our sessions.

During the Zoom session, you'll have a chance to ask questions and observe live actions that show how agencies like THM use VDAP in the field.